Collection: Genny
The Genny brand was first launched in 1962 by Arnaldo and Donatella Girombelli. The collection soon gained acclaim and popularity among women, claiming its place among the top names in Italian fashion, also on account of the stylistic contribution of famous designers such as Gianni Versace, who became the Creative Director at Genny in 1973.
In the second half of the 1960s Genny started to have a large success thanks to a line of pleated oblique skirts obtained through a new treatment technique of cloth, then in 1973 it introduced a youthful line, "Byblos", and Gianni Versace became its designer. Later, Guy Paulin and his assistant Christian Lacroix replaced Versace at Byblos, while Versace launched another Genny's experimental line, "Complice". In 1983, Byblos became an independent company. After the death of Girombelli, his wife Donatella became the chairwoman of the group.
In 2001 Prada acquired the label, and Genny stopped its production in 2004
